Published Wed, 13 Jun 2018 11:40:41 -0400 on Seeking Alpha
Anyone paying even the least amount of attention to the tobacco industry is cognizant of the fact that Philip Morris (PM) is putting a full-court press on getting its IQOS smokeless product to surpass, supplant and replace tobacco products like cigarettes.
Philip Morris Targets India With Its IQOS Product Philip Morris International Inc. is planning to launch its IQOS smoking device in India, four sources familiar with the matter told Reuters, as the tobacco giant seeks a foothold in a country with the world’s second-biggest smoker population.
Source: Philip Morris
According to Philip Morris, the sleek, penlike IQOS heats but does not burn tobacco, producing a nicotine-containing vapor rather than smoke. This makes it less harmful than conventional cigarettes. The company's long-term goal is to one day stop selling cigarettes altogether.
India has stringent laws to deter tobacco use, which the government says kills more than 900,000 people every year. But the country still has 106 million adult smokers, second only to China according to the World Health Organization, making it a lucrative market for Philip Morris to target.
According to a government source, New Delhi would keep an “open mind” if Philip Morris approached it to discuss a device that helped people quit smoking. However, it also added that such devices, including e-cigarettes, could be banned if found to be harmful.
The company wants “to put... Read more
|Stock name||Last trade||P/E||Earnings/Share||Dividend/Share||Dividend yield|
|PHILIP MORRIS INTERNATIONAL||83.41||20.2||4.12||4.56||5.57|
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