Published Mon, 07 Jan 2019 15:55:20 -0500 on Seeking Alpha
In today's dividend stock analysis, I wanted to review a company that is not currently in my portfolio. However, through holiday shopping, it was impossible to ignore this company's doorbusters, deals, or other product offerings. The company we will be reviewing is Kohl's Corporation (NYSE: KSS) to determine if Kohl's passes the metrics of our dividend stock screener, along with other metrics such as their debt reduction policy, sales trends, and the company's plan to return capital to shareholders. Based on the results of our screener, the company appears to be undervalued, like much of the retail industry. But let's take a deeper dive.
Evolution of Shopping Experience
This year, I noticed a different trend when I shopped online at Kohl's and walked into the store to pick up my order. My purchase experience started around Black Friday when I was looking to capitalize on the company's great promotion for an Instant-Pot. Prior to my purchase, the company was heavily promoting their Kohl's cash, marketing their new rewards program, and had improved their ship-to-store delivery program. I made the purchase and earned $20 in "cash" to use within the next 30 days. I then placed another order for the exact amount that was to be shipped to the store for pickup. The experience with picking up the products I ordered at Kohl's was pretty easy and the cashiers quickly used a handheld device to scan the barcode in my email and identify my... Read more
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