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Imperial Brands PLC: Ride The Yield Until It Dies - It's All About The Mindset, Stupid

Published Fri, 08 Nov 2019 10:19:48 -0500 on Seeking Alpha

Investors in the big tobacco companies are not having a good time. However, this is particularly true for investors in Imperial Brands PLC (OTCQX:IMBBY). It seems that everyone who invests in this company has to take a high risk into account. It even seems that the Marlboro man is not riding into the sunset, but into a red hellfire (I know Marlboro doesn't belong to Imperial Brands, but the comparison was too good). I don't want to deny the risks at all and I also believe that an investment in Imperial Brands is not a good idea for risk-averse investors. I myself am an investor who tries to follow a strictly rational and safe approach. Nevertheless, after long consideration I took a piece of the cake and put it in my retirement depot. In this article I will explain the reasons. I try to avoid as much as possible repetitions of the other excellent analyses here on Seeking Alpha. I'm more interested in the right mindset and the right approach that investors should have here.
It's all about the mindset, stupid!
What do I mean when I refer to the mindset of investors? (Source: Mindset is everything)
By mindset I mean a holistic approach to investing. I would describe it as the most important prerequisite for investing. Two elements are decisive here:
- You need to know what you're doing.
- You need to know why you are doing this.
Of course, this can be subdivided much further. For myself, I have identified the following four anchor points that... Read more

Stock name Last trade   P/E Earnings/Share Dividend/Share Dividend yield
ALTRIA GROUP 44.46   13.2 3.36 3.36 7.23


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